Working tools your competitors don't have. Built by an operator. Owned by you.
Instant estimator + database reactivation + review accelerator. Live demo below — enter any address and see it work.
Try it with your own address.
The demo below is fully live. Enter any address in the country — you'll see exactly what your homeowners would see.
This is a demo built for prospective clients. When you buy the Estimator, it's rebuilt and branded as your company, on your domain, with your pricing, your products, your territory.
Every mid-market contractor site is missing this.
Roofle rents you a widget. DemandIQ rents you an AI. Roofr rents you a bundle. I build it, you own it. That's the whole difference.
Real roof measurement
Square footage, elevation count, pitch, and waste factor — all from Google aerial data. Not a guess. Not a form. Real data in 3 seconds.
Insurance-defensible pricing
Calibrated to your material, waste, and labor. Within 2% of GAF QuickMeasure benchmarks. Numbers that hold up in a claim.
Custom to your business
Your brand, your domain, your product mix. Whether you're a Malarkey-only shop or you carry GAF, LP, James Hardie, Marvin, and Pella — we build it around YOUR business, not a template.
Your CRM has thousands of dead leads. Your competitors keep re-quoting them.
You paid to acquire every one. DBR runs a compliant email + SMS reactivation sequence against your database so the ones ready to buy come back to you. No setup fee. Pay only when I produce.
Segmented email + SMS sequences
Multi-touch campaigns tuned to each lead source — canvassing, home show, web form, existing customer, referral. Consent-gated. Nothing sent that shouldn't be sent.
Attribution dashboard
Every booked appointment tagged. Every attributable job dollarized. You see what the system produced — not what I claim it produced.
- ✓Prior Express Written Consent (PEWC)
- ✓Consent Quality Audit + Recapture
- ✓Email-first activation · CAN-SPAM
- ✓Wisconsin § 100.52 framework
- ✓STOP mechanic + attribution logging
TCPA + Wisconsin compliant
Consent Quality Audit + Recapture Campaign built in. Email-first launch, SMS activates only on documented consent. Zero legal exposure — even in Wisconsin's strict state layer.
Reviews are the compounding asset every contractor ignores.
The AI era rewards structured, specific reviews. When a homeowner asks Google, ChatGPT, or Perplexity "who's a good roofer near me?", the AI reads REVIEW CONTENT — not just star counts. Most contractors run reviews as an afterthought. We built a system that treats them as the growth lever they are — and we bundle it into DBR at no extra cost.
Automated review requests
Every completed job triggers an SMS + email request at the moment customers are most likely to write one. Every positive review gets a response. Every negative one gets handled before it snowballs.
AI-visibility optimized
Reviews structured for how Google Overviews, ChatGPT, Perplexity, and Claude cite them. LLMs look for the story, the project type, the outcome — not star counts. We optimize for what they actually surface.
Reputation dashboard
Star trajectory, review velocity, response rate, competitor comparison. See the compounding effect in real time — and see who in your market is falling behind.
They rent. I build.
Every incumbent estimator platform is a subscription you never stop paying. Here's what changes when you own it.
Roofle / DemandIQ / Roofr
- You never own the tool
- Monthly forever ($99–$995/mo)
- 3-year cost: $17,500 – $37,000
- Their subdomain, their brand
- Built by SaaS engineers
- If you cancel, the tool disappears
Tradewinds
- Yours from Day One
- One-time build + light maintenance
- 3-year cost: ~$9,000
- Your brand, your domain
- Built by a 20-year residential exteriors operator
- Cancel and the tool stays. It's yours.
Real quick — because I don't blame you for skepticism.
I'm TJ Moon. 20 years in residential exteriors. National sales director at Apex Energy Solutions (a Great Day Improvements company). Before that, Director at Abby Windows & Exteriors — took an exteriors contractor from $3M to $19M in three years. Sold over $100M personally in GAF, Malarkey, James Hardie, LP SmartSide, Marvin, Pella, Provia. Closed jobs at kitchen tables. Ran production departments. Fired subs. Paid attorneys after storm-chase disasters.
I know your business because it's been my business. I'm not an agency. I don't sell templates. I build tools that produce leads and sales, and give you back time and freedom. Then I hand you the keys.
Clean numbers. Two products. Two structures.
Pick either. Run both. The estimator sits on your public site working new inbound. DBR reactivates your dormant database. Together they cover both sides of the funnel.
Instant Estimator
Client 6+: $8,000 setup + $250/mo
You own the tool. You own the code. You own the domain. You own the leads.
- Full build calibrated to your pricing, products, warranties, territory
- Custom domain registered in your name
- Real product photos + color previews
- Reservation flow with deposit capture
- Ownership transfer — the build is yours from Day One
- $250/mo covers hosting, Google API, updates, support
4 seats remaining at founding rate
Database Reactivation + Reviews
6-month attribution tail · Review Accelerator bundled at no extra cost
You pay me only when I produce. No retainer. No setup. No obligation before results.
- Full GoHighLevel workflow deployment
- Consent Quality Audit + Compliance Framework
- Segmented email + SMS by lead source
- Consent Recapture Campaign
- Attribution dashboard
- Automated review request engine (post-job triggers)
- AI-visibility optimized review content (structured for LLM discovery)
- Response management (positive + negative)
- Reputation dashboard (star trajectory, velocity, competitor view)
- $100 credits against 15% on close — never double-paying
Full terms in engagement contract
Answers before you ask.
Because I'm not renting you software. Their model: pay every month for the life of your business or the tool disappears. My model: pay me once to build it, then you own it. Over 3 years, my total cost lands around $9,000. Roofle's is closer to $21,500. And you never own theirs.
$100 per booked appointment I put on your calendar from a reactivated lead. When that appointment closes into a signed job (within 6 months), I take 15% of what you collect. The $100 credits against the 15% so you're never double-paying. Nothing happens, I don't get paid.
Yes — bundled, no additional fee. It runs on the same GoHighLevel infrastructure as DBR, so shipping them together doesn't add complexity on my end. Automated review requests trigger after every completed job. Reviews get structured for how AI search engines cite them — Google Overviews, ChatGPT, Perplexity, and Claude all read review content, not just star counts. Every review gets a response. Full reputation dashboard. It's a real standalone product, but if you're buying DBR, you get it.
30-day out clause on the maintenance sub. You keep the tool, the domain, the code, the leads. I don't hold hostages.
Yes. Your database is yours. I never sell, share, or reuse your customer data. Full data restrictions in the engagement contract.
Estimator: 3-4 weeks (calibration is the long pole). DBR: 4-6 weeks (compliance audit + recapture design). Both parallel if you want them together.
Yes. It's a fully functional build — real Google aerial measurement, real Malarkey pricing, real reservation flow, real Supabase backend, real GoHighLevel integration. Northcraft is a demo brand I built to show prospects what your version will look like. When you buy, the same architecture is rebuilt for your business, your pricing, your products, your domain.
30 minutes. Both tools running live. No pitch.
I walk you through both tools on real addresses. I ask about your business — territory, product mix, current lead flow, where you're leaking.
I tell you honestly whether Tradewinds is right for you. If it's not, I'll tell you what would be.
Either way, you leave with a clearer picture.